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  • Writer's pictureNana yaw Dynamic

How creatives can succeed in the music industry – Richie Mensah tells it all


Ghanaian music producer Richie Mensah as of late examined the reason why talent alone isn't sufficient for artists to flourish in the business.


Mensah, known for his work with craftsmen like Kuami Eugene, KiDi, and MzVee, accentuated that while ability is pivotal, it's not the sole determinant of achievement. As indicated by him, discipline, attractiveness, business keenness, and industry information are similarly fundamental for craftsmen to succeed.


He featured that these elements frequently assume a more huge part than crude ability. In a video shared on Titok, Mensah brought up that numerous capable craftsmen battle since they come up short on fundamental abilities. He refered to that around 80% of gifted specialists neglect to make their ideal progress because of an absence of comprehension of the business side of the business.


" Numerous artists neglect to keep up with the spotlight since music is more than ability however factors like attractiveness, negotiating prudence, and industry information." Mensah focused on that regarding music as a business and dominating these key components is imperative for supported achievement.


The conversation ignited fluctuated sentiments among netizens in the remarks part of the video, mirroring the continuous discussion on ability versus other basic elements in the music business.



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